Bespoke Design

Defining gift giving for Hallmark.

During my second module of university one of my courses was to design an interactive gift giving experience.

Me and a colleague, in collaboration with Hallmark, spent over 2 months looking for solutions to problems such as scallability, as well as building a persona to receive the so-called gift.

The final result was very satisfactory, winning an award for Best Overall Experience (the trophy was a chocolate letter!)

Below you can see the video we used to present the final product to the Hallmark marketing team.